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Listen to/download audio only (.mp3) |
Christine Mitchell (McGill University) Language, Material Misfit |
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In the study of media, culture and communication has
undergone a theoretical and methodological turn towards
‘materiality’. While language would seem to have been well
accounted for in such materialist frameworks, it nevertheless
sits uneasily within such discourses. This paper interrogates
this discord by considering the theoretical/methodological
provenance of ‘materiality’ and ‘materialism’ in approaches to
language-based cultural forms. It then discusses a particular
manifestation of this discord as it emerges in
material/materialist contrasts between language and code(s) in
studies of computers, software, and machine translation. The
‘material’ trajectory as it is encountered in media studies
carries important traces of its movements through literary
criticism and cultural studies. The overall result has been a
“centering upon media” (Winthrop-Young & Wutz, xiv) which
responds to a range of ‘material’ and ‘materialist’ imperatives.
Chief among these was the deconstructionist impulse to disrupt,
decentre and denaturalize speech. As Derrida had argued,
conceiving of speech as disembodied essence, saturated with
pure, original and interiorized meaning, had resulted from the
neglect of the material sign. It prompted a cross-disciplinary
retreat from texts and language, and a focus on things and
media. The ensuing interrogation of a wide range of material
artefacts and the networks of production and consumption by
which they circulated further blended the ‘material’ with the
Marxist ‘materialist’. Add to this mix the more strictly
technologically-oriented media and information materialist
stances of McLuhan and Kittler, and a range of trajectories
within cultural criticism might be properly relocated under an
all-encompassing ‘media studies’ (Wellbery, xiii). As a
reflection of this development, Winthrop-Young & Wutz propose
updating the Derridean buzzphrase to: “il n’y a pas de
hors-media” (xx). Despite this terminological update, however,
the extent to which the substitution of ‘mediality’ for ‘textuality’
can do the theoretical (and political) work expected of a
material/materialist stance is open to debate. Under closer
inspection, we see that studies positioning themselves under the
banner of ‘materiality’ appear to be harmonized in neither
conception nor application. At the same time, a familiar impasse
challenges the ‘material’ at every stage: the philosophical and
metaphysical dilemma of matter and mind. ‘Materiality’ emerges
in relation to a range of ‘others’ (whether in speech, mind,
idealism, abstraction, interpretation, meaning, etc). As Miller
observes, “[i]t seems as though all theorists of materiality are
doomed to reinvent a particular philosophical wheel” (14), by
which one becomes ensnared in the circularity of distinguishing
subjects from objects--in this case, the impossible task of
separating language and minds from bodies and humans from
machines. The point must be to acknowledge the co-constitution
of the concept of materiality with its ‘others.’ Tellingly,
Miller points out that “the definition of humanity has often
become almost synonymous with the position taken on the question
of materiality” (2). But as conceptions of humanity are closely
tied to those of language, the integration of linguistic and
technological processes pose a challenge for ‘material’ analyses
of new media objects. In particular, the ‘material’ and
‘materialist’ study of code and programming practices prompts a
re-naturalization of human language as something essential and
ordinary, practically ‘immaterial’. In particular, the material
specificity ascribed to machine code and to software starts to
strain the status of human language as materially-grounded in
many accounts; the more urgent challenge is to account for the
increasing sedimentation and miniaturization of code and
programming languages, which are more often described as
black-boxed, “inaccessible, inscrutable processes” (Raley,
2006). When it comes to critiques of Machine Translation
software, the ‘material’ of the apparatus as conceptual
centerpiece is rendered near-superfluous, overridden by
attention to the ‘materialist’ critique of the capitalist and
rationalist push for linguistic optimization. The drive to
reveal the material constructedness of language is superseded by
a commitment to protect human language from technological
corruption. Thus, while the ‘material’ terrain is marked by
certain convergences, the overall picture demonstrates that
there are not only variable and newly-developing ‘materialisms,’
but that the invocation of materiality is often a shifting
combination of method, strategic research posture and theory.
While these approaches may not necessarily work at
cross-purposes, the implications of such ‘materialist’ claims
for the analysis of language-based technologies must be
considered in all their variety. Because technologies and
systems for manipulating and processing language are
progressively more ubiquitous—as are ‘intelligent’ devices that
are conceived as extensions of human cognitive
capabilities—reinstating a retrograde opposition between
language and media threatens to become a serious methodological
oversight for communication and media theory. Miller, D. (2005). |
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